Introduction
A Market Basket Analysis (MBA) is an industry-standard in retails to study consumer’s purchasing habits. It helps the retail industry to identify what items are bought together frequently. The whole mechanism is to mine the combinations or associations of items using any retail store’s transaction database.
Ever wondered why there is always chocolate syrup next to icecream stalls in a supermarket? or why you will always find spice rubs next to the meat section selling steaks? These are not coincidences; it is a very well thought out strategy based on Market Basket Analysis.
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